YU & I
Birmingham, Alabama

You bringthe why.We create the wow.

DJ at a YU & I eventHand-lettered event signageCustom ice sculptureMarquee letters at a neighborhood celebrationLong community dinner tables
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Experiential
production
What we believe

People forget events.They remember experiences.

YU & I is an experiential event production and creative direction company. The work is not just logistics, it's translating a client's vision into a fully realized, emotionally resonant experience, from first concept through day-of execution.

Identity

YU & I creates immersive experiences that connect people, culture, brands, and community through intentional storytelling, elevated design, and unforgettable moments.

  • experiential
  • intentional
  • culturally aware
  • emotionally driven
  • immersive
  • elevated but approachable
  • creative-forward
  • community-rooted
  • visually sophisticated
Bar with floral installation
Live painter at an event
The board

My business is like a chess or checkerboard. The board holds all the pieces without taking a side, remaining still, stable, and completely unharmed no matter how intense the game gets.

Meet Brittany →
Brittany Hollis, founder of YU & I, at an event
On the feed
Your move

Let's setthe board.